Datenschutzerklärung
Einleitung und Überblick
Wir haben diese Datenschutzerklärung (Fassung 16.02.2022-111947275) verfasst, um Ihnen gemäß der Vorgaben der Datenschutz-Grundverordnung (EU) 2016/679 und anwendbaren nationalen Gesetzen zu erklären, welche personenbezogenen Daten (kurz Daten) wir als Verantwortliche – und die von uns beauftragten Auftragsverarbeiter (z. B. Provider) – verarbeiten, zukünftig verarbeiten werden und welche rechtmäßigen Möglichkeiten Sie haben. Die verwendeten Begriffe sind geschlechtsneutral zu verstehen.
Kurz gesagt: Wir informieren Sie umfassend über Daten, die wir über Sie verarbeiten.
Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Where it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible by providing explanations that are as concise, unclear and legal-technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps there is one or two pieces of information that you did not yet know.
If you still have any questions, we would ask you to contact the responsible body named below or in the legal notice, to follow the links provided and to look at further information on third-party websites. Our contact details can of course also be found in the legal notice.
Scope of application
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes
all online presences (websites, online shops) that we operate
Social media presences and email communication
mobile apps for smartphones and other devices
In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
Legal basis
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016, which you can of course read online at EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of your data entered in a contact form.
Contract (Article 6(1)(b) GDPR): In order to fulfil a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.Legitimate interests (Article 6(1)(f) GDPR):In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data.For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.
Other conditions such as the fulfilment of recording in the public interest and the exercise of official authority as well as the protection of vital interests do not generally arise for us. If such a legal basis is relevant, it will be indicated at the appropriate point.
In addition to the EU Regulation, national laws also apply:
In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), or DSG for short. In Germany, the Federal Data Protection Act (BDSG) applies.
If other regional or national laws apply, we will inform you about them in the following sections.
Contact details of the controller
If you have any questions about data protection, you will find the contact details of the person or organisation responsible below:
Lisa Vietze EPU
Schumanngasse 82/1/8
1170 Vienna,
Austria
Authorised to represent: Lisa Vietze
E-mail: hello@vietzelisa.org
Phone: 0043 677 625 13 70
Imprint: https://www.vietzelisa.org/impressum
Storage period
It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes. If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible, provided there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below if we have further information on this.
Rights under the General Data Protection RegulationAccording to Article 13 GDPR, you have the following rights to ensure fair and transparent processing of data
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According to Article 15 GDPR, you have a right to information about whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information
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the purpose for which we are processing the data
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the categories, i.e. the types of data being processed who receives this data and, if the data is transferred to third countries, how security can be guaranteed
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how long the data will be stored;
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the existence of the right to rectification, erasure or restriction of processing and the right to object to processingthat you can lodge a complaint with a supervisory authority (links to these authorities can be found below)
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the origin of the data if we have not collected it from you
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whether profiling is carried out, i.e. whether data is automatically analysed in order to create a personal profile of you.
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According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
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According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the erasure of your data.
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According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
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According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request. According to Article 21 GDPR, you have the right to object, which entails a change in processing after enforcement.
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If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally honour this objection.
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If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing. If data is used for profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
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Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
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In short: You have rights - do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
Austria Data Protection Authority
Head: Dr Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Telephone number: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
Security of data processing
We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Art. 25 GDPR refers to "data protection by design and by default", meaning that we always think about security and take appropriate measures for both software (e.g. forms) and hardware (e.g. access to the server room). If necessary, we will go into more detail on specific measures below.
Communication
Communication summary
👥 Data subjects: Everyone who communicates with us by phone, email or online form
📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used
🤝 Purpose: Processing communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the statutory provisions
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)
If you contact us and communicate by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your enquiry and the associated business transaction. The data will be stored for as long as required by law.
Affected persons
All those who contact us via the communication channels provided by us are affected by the aforementioned processes.
Telephone
When you call us, the call data is stored pseudonymised on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to enquiries. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the e-mail server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
Online forms
If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
Legal basis
The processing of data is based on the following legal bases
Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for purposes relating to the business case;
Art. 6 para. 1 lit. b GDPR (contract): There is a need for the fulfilment of a contract with you or a processor such as the telephone provider or we need to process the data for pre-contractual activities, such as the preparation of an offer;
Art. 6 para. 1 lit. f GDPR (legitimate interests): We want to handle customer enquiries and business communication in a professional manner. This requires certain technical facilities such as email programmes, exchange servers and mobile network operators in order to be able to operate communication efficiently.
Cookies
Cookies summary
👥 Data subject: Visitors to the website
🤝 Purpose: depending on the cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage period: depends on the cookie in question, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually because each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malicious” things. Cookies also cannot access information on your PC. For example, cookie data might look like this: Name: _ga Value: GA1.2.1326744211.152111947275-9 Purpose: Differentiation of website visitors Expiry date: after 2 years A browser should be able to support these minimum sizes:
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At least 4096 bytes per cookie
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At least 50 cookies per domain
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At least 3000 cookies in total
What types of cookies are there? The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies. There are 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes their browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website on different browsers.
Targeting cookies
These cookies ensure better user experience. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to provide the user with individually tailored advertising. This can be very practical, but also very annoying. Typically, when you first visit a website, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie. If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism” .
Purpose of processing via cookie
s The purpose ultimately depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. Which data is processed? Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.
Storage period of cookies
The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, others can remain on a computer for several years. You also have an influence on the storage period. You can delete all cookies manually at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, although the legality of storage remains unaffected until then. Right to object – how can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, deactivating them or only partially allowing them. For example, you can block third-party cookies but allow all other cookies. If you would like to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can do this in your browser settings: Chrome: Delete, enable and manage cookies in Chrome Safari: Manage cookies and site data with Safari Firefox: Delete cookies to remove data that websites have placed on your computer Internet Explorer: Deleting and managing cookies Microsoft Edge: Deleting and managing cookies If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.
Legal basis
The so-called “Cookie Guidelines” have existed since 2009. This states that the storage of cookies requires your consent (Article 6 Para. 1 lit. a GDPR). However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this directive was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG). For absolutely necessary cookies, even if consent is not given. There are legitimate interests (Article 6 Para. 1 lit. f GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience and certain cookies are often absolutely necessary for this. If non-essential cookies are used, this will only happen with your consent. The legal basis in this respect is Article 6 Paragraph 1 Letter a GDPR. In the following sections you will be informed in more detail about the use of cookies if the software used uses cookies.
Web hosting introduction
Web hosting summary 👥 Affected: Visitors to the website 🤝 Purpose: professional hosting of the website and securing operations 📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details about this below or with the web hosting provider you use. 📅 Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)
What is web hosting?
When you visit websites these days, certain information - including personal data - is created and stored automatically, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or musterexample.com. If you want to view a website on a screen, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. This web browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually carried out by professional providers. These offer web hosting and thus ensure reliable and error-free storage of website data.
When the browser connects to your computer (desktop, laptop, smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, but on the other hand, the web server also needs to store data for a while to ensure proper operation. As an illustration: Why do we process personal data? The purposes of data processing are:
Professional website hosting and operational security to maintain operational and IT security Anonymous evaluation of access behavior to improve our offering and, if necessary, to prosecute or pursue claims Which data is processed?
Even while you are visiting our website, our web server, which is the computer on which this website is stored, usually automatically saves data such as the complete internet address (URL) of the website accessed Browser and browser version (e.g. Chrome 87) the operating system used (e.g. Windows 10) the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichkommen.html/) the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121) Date and Time in files called web server log files
How long is data stored?
As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed by authorities if illegal behavior occurs. In short: Your visit will be logged by our provider (company that runs our website on special computers (servers)), but we will not pass on your data without consent! Legal basis The legality of the processing of personal data in the context of web hosting results from Article 6 Paragraph 1 Letter f of the GDPR (protection of legitimate interests), because the use of professional hosting from a provider is necessary to keep the company safe and user-friendly on the Internet to be able to present and, if necessary, pursue attacks and claims resulting from this. There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 et seq. GDPR, which ensures compliance with data protection and guarantees data security. DomainFactory privacy policy We use DomainFactory, among others a web hosting provider, for our website. The service provider is the German company domainfactory GmbH, Oskar-Messter-Str. 33, 85737 Ismaning, Germany. You can find out more about the data processed through the use of DomainFactory in the data protection declaration at https://www.df.eu/de/datenschutz/.
HostProfi's privacy policy
We use the web hosting provider HostProfis for our website. The service provider is the Austrian company HostProfis ISP Telekom GmbH, Tiroler Str. 17, A-9500 Villach, Austria. You can find out more about the data that is processed through the use of HostProfis in the data protection declaration at https://www.hostprofis.com/web/data-protection. World4You Privacy Policy We use World4You, among others a web hosting provider, for our website. The service provider is the Austrian company World4You Internet Services GmbH, Hafenstraße 35, 4020 Linz, Austria. You can find out more about the data that is processed through the use of World4You in the data protection declaration at https://www.world4you.com/de/unternehmen/datenschutzerklaerung.html.
Google Analytics privacy policy
Google Analytics Privacy Policy Summary
👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this further down in this data protection declaration. 📅 Storage duration: depends on the properties used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) What is Google Analytics? On our website we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action will be saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. Below we will go into more detail about the tracking tool and, above all, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool that is used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. Google processes the data and we receive reports about your user behavior. These may include, among others, the following reports: Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service. Display Reports: Display reports make it easier for us to analyze and improve our online advertising. Acquisition reports: Acquisition reports give us helpful information about how we can attract more people to our service. Behavioral reports: This is where we learn how you interact with our website. We can track the route you take on our site and which links you click on. Conversion reports: Conversion is the process in which you take a desired action based on a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are being received by you. This is how we want to increase our conversion rate. Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal. The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them. What data does Google Analytics store? Google Analytics creates a random, unique ID associated with your browser cookie using a tracking code. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles. In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is the default for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time. Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as website operators authorize this. Exceptions may occur if required by law. The following cookies are used by Google Analytics:
Name: _ga
value: 2.1326744211.152111947275-5Purpose: By default, analytics.js uses the _ga cookie to store the user ID.
Basically, it is used to distinguish website visitors.
Expiry date: after 2 years Name: _gid
Value: 2.1687193234.152111947275-1 P
urpose: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours Name: _gat_gtag_UA_<property-id> Value: 1 Intended use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute Name: AMP_TOKEN Value: no information Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error. Expiry date: after 30 seconds up to one year Name: __utma Value: 1564498958.1564498958.1564498958.1 Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics. Expiry date: after 2 years Name: __utmt Value: 1 Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate. Expiry date: after 10 minutes Name: __utmb Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics. Expiry date: after 30 minutes Name: __utmc Value: 167421564 Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again. Expiry date: After closing the browser Name: __utmz Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/ Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement. Expiry date: after 6 months Name: __utmv Value: not specified Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics. Expiry date: after 2 years Note: This list cannot claim to be complete, as Google continually changes its choice of cookies. Here we show you an overview of the most important data collected with Google Analytics: Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly the areas you click on. This gives us information about where you are on our site. Session duration: Google refers to the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically. Bounce rate: A bounce is when you only view one page on our website and then leave our website again. Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that a clear assignment is not possible. Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination. Technical information: Technical information may include, but is not limited to, your browser type, your Internet service provider or your screen resolution. Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site from. Other data includes contact details, any reviews, playing media (e.g. if you play a video via our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
How long and where is the data stored? Google has its servers spread all over the world. Most servers are located in America and therefore your data is mostly stored on American servers. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de Your data is distributed on different physical storage media. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service disruption at Google remains low. The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months. For Universal Analytics properties, Google Analytics has a standardized retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available to us: Deletion after 14 months Deletion after 26 months Deletion after 38 months Deletion after 50 months No automatic deletion.
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period chosen by us. In this case, the retention period will be reset each time you visit our website again within the specified period. Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit. How can I delete my data or prevent data storage? Under European Union data protection law, you have the right to access, update, delete or restrict your data. Use the Google Analytics JavaScript Opt-out Browser Add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics. If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the “Cookies” section. Legal basis
The use of Google Analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we detect errors on the website, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent. Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/ 6004245?hl=de.
Google Analytics reports on demographics and interests We have activated the advertising reporting functions in Google Analytics. Demographics and interests reports include information about age, gender, and interests. This allows us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad. You can stop the use of the activities and information from your Google account under “Advertising Settings” at https://adssettings.google.com/authenticated by checking the box. Google Analytics deactivation link If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again. Deactivate Google Analytics Google Analytics IP anonymization We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de. Google Analytics addition to data processing We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics. You can find out more about the addition to data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad Web Analytics Introduction Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details about this in the web analytics tool used. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) What is Web Analytics?
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. Data is collected, which the respective analytical tool provider (also called tracking tool) stores, manages and processes. The data is used to create analyzes of user behavior on our website and make them available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. We will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data can be stored in cookies. Why do we do web analytics? We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and us. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All of this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes. Which data is processed?
Of course, exactly which data is stored depends on the analysis tools used. However, it is usually stored, for example, what content you view on our website, what buttons or links you click on, when you access a page, what browser you use, what device (PC, tablet, smartphone, etc.) you use website you visit or what computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider. Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means you cannot be identified as a person. The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java script code. How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years. Duration of data processing We will inform you below about the duration of data processing if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, for example in the case of accounting, this storage period can also be exceeded. Right to object
You also have the right and the opportunity to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. Legal basis The use of web analytics requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we detect website errors, identify attacks and improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use the tools if you have given your consent. Since cookies are used in web analytics tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools. Information about special web analytics tools, if available, can be found in the following sections. Google Tag Manager privacy policy Google Tag Manager Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Organization of individual tracking tools 📓 Processed data: Google Tag Manager does not store any data itself. The data is recorded by the tags of the web analytics tools used. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) What is Google Tag Manager?
For our website we use the Google Tag Manager from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website. In this data protection declaration we would like to explain to you in more detail what Google Tag Manager does, why we use it and in what form data is processed. Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website? As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and which people we should show our offers to. And in order for this tracking to work, we have to integrate appropriate JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and no programming knowledge is required. This is how we manage to keep order in our daily jungle.
What data is stored by Google Tag Manager? The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is essentially passed through to the individual tracking tools in Google Tag Manager and is not stored. However, things look completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website. In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use and use of our tag manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of your competitors. Processes can be optimized based on the information collected. How long and where is the data stored?
If Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most are in America. You can read exactly where the Google servers are located at https://www.google.com/about/datacenters/locations/?hl=de. You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools. How can I delete my data or prevent data storage? The Google Tag Manager itself does not set cookies, but rather manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data. Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered safe under current European data protection law. Data may therefore not simply be transferred to unsafe third countries, stored there and processed unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider. Legal basis The use of the Google Tag Manager requires your consent, which we obtained with our cookie popup. According to Article 6 Paragraph 1 Letter a of the GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Tag Managers you can improve profitability. The legal basis for this is Article 6 Paragraph 1 Letter f GDPR (legitimate interests). However, we only use Google Tag Manager if you have given your consent. Google also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing.
As the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/. If you want to find out more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530
Facebook privacy policy Facebook privacy policy summary 👥 Affected: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as customer data, user behavior data, information about your device and your IP address. You can find more details about this in the data protection declaration below. 📅 Storage period: until the data is no longer useful for Facebook's purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) What are Facebook tools? We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or for the European area of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These tools enable us to offer you and people who are interested in our products and services the best possible offer. If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. responsible for. Facebook is solely responsible for the further processing of this data. Our shared commitments have also been enshrined in a publicly available agreement at https://www.facebook.com/legal/controller_addendum. This states, for example, that we must clearly inform you about the use of Facebook tools on our site. Furthermore, we are also responsible for ensuring that the tools are integrated into our website in a secure manner in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you ask us a question, we are obliged to forward it to Facebook.
IBelow we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data. In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. Since the term is hardly known, we have decided to just call them Facebook tools. These include, among others: Facebook pixel social plug-ins (such as the “Like” or “Share” button) Facebook login Account kit APIs (programming interface) SDKs (collection of programming tools) Platform integrations Plugins Codes Specifications Documentations Technologies and services Through these tools, Facebook expands services and has the opportunity to obtain information about user activities outside of Facebook. Why do we use Facebook tools on our website? We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show users appropriate advertising, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This means that Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook. Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. This allows Facebook to create “campaign reports” on our behalf about the impact of our advertising campaigns. We also use analyzes to gain a better insight into how you use our services, website or products. This allows us to use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook. What data are stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent. Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data. In addition to the contact details, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again. In order to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools we go into more detail about individual Facebook cookies. You can also find out general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies. How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers around the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data. How can I delete my data or prevent data storage? In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data. The data will only be completely deleted if you completely delete your Facebook account. Here's how deleting your Facebook account works: 1) On the right side of Facebook, click Settings. 2) Then click on “Your Facebook information” in the left column. 3) Now click “Deactivation and deletion”. 4) Now select “Delete Account” and then click “Next and Delete Account” 5) Now enter your password, click “Continue” and then click “Delete Account” The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. Under the “Cookies” section you will find the corresponding links to the relevant instructions for the most popular browsers. If you generally do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This means you can decide for each individual cookie whether you allow it or not. Legal basis If you have agreed that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 Para. 1 lit. f GDPR) in quick and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies on your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view Facebook's data protection declaration or cookie guidelines.
Facebook also processes your data in the USA, among other places. We would like to point out that, according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can pose various risks to the lawfulness and security of data processing. As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Facebook uses so-called standard contractual clauses (= Article 46, Paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the resolution and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. We hope we have given you the most important information about the use and data processing of Facebook tools. If you want to find out more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/about/privacy/update. Facebook Social Plugins Privacy Policy So-called social plug-ins from Meta Platforms Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a clear “Facebook Plug-in” label. A social plugin is a small part of Facebook that is integrated into our site. Each plugin has its own function. The most commonly used functions are the well-known “Like” and “Share” buttons.
The following social plug-ins are offered by Facebook: “Save” button Like button, share, send and quote Page plugin Comments Messenger plugin Embedded posts and video players Group plugin Visit https://developers.facebook.com/docs/plugins for more information on how the individual plug-ins are used. On the one hand, we use the social plug-ins to offer you a better user experience on our site, and on the other hand because they allow Facebook to optimize our advertisements. If you have a Facebook account or have already visited https://www.facebook.com/, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button). The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser. In order to prevent Facebook from collecting a lot of data during your visit to our website and combining it with Facebook data, you must log out of Facebook while visiting our website. If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can be transferred to Facebook. We would like to expressly point out that we do not know exactly the exact contents of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update. The following cookies are at least set in your browser when you visit a website with social plug-ins from Facebook: Name: dpr Value: not specified Purpose: This cookie is used to enable the social plugins to work on our website. Expiry date: after the end of the session Name: fr Value: 0jieyh4111947275c2GnlufEJ9..Bde09j…1.0.Bde09j Purpose: The cookie is also necessary for the plug-ins to function properly. Expiry date: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member. If you are logged in to Facebook, you can change your advertising settings yourself at https://www.facebook.com/adpreferences/advertisers/. If you are not a Facebook user, you can generally manage your usage-based online advertising at https://www.youronlinechoices.com/de/praferenzmanagement/?tid=111947275. There you have the option to deactivate or activate providers. If you would like to learn more about Facebook's data protection, we recommend the company's own data policies at https://www.facebook.com/policy.php?tip=111947275. Social media introduction Social Media Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising 📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details about this in the respective social media tool used. 📅 Storage period: depends on the social media platforms used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests) What is Social Media? In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media are websites and apps through which registered members can produce content, exchange content openly or in specific groups and network with other members. Why do we use social media? For years, social media platforms have been the place where people communicate and connect online. With our social media presence we can bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.
The data stored and processed through your use of a social media channel primarily serve the purpose of conducting web analytics. The goal of these analyses is to develop more accurate and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, appropriate conclusions about your interests can be drawn using the evaluated data, leading to the creation of user profiles. This allows platforms to present you with tailored advertisements. Usually, cookies are set in your browser for this purpose, storing data about your usage behavior.
We generally assume that we remain responsible for data protection, even when using services of a social media platform. However, the European Court of Justice has ruled that, in certain cases, the operator of the social media platform can be jointly responsible with us under Article 26 of the GDPR. If this is the case, we will explicitly mention it and work based on a relevant agreement, the essence of which is outlined further below with the respective platform.
Please note that when using social media platforms or our embedded elements, your data may be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. Consequently, enforcing your rights regarding your personal data may be more challenging.
What data is processed?
The specific data stored and processed depend on the respective social media platform provider. Typically, it includes data such as phone numbers, email addresses, information entered into a contact form, user data such as which buttons you click, whom you like or follow, when you visited certain pages, information about your device, and your IP address. Most of this data is stored in cookies. If you have a profile on the visited social media channel and are logged in, data can be linked to your profile.
All data collected through a social media platform is also stored on the providers' servers. Thus, only the providers have access to the data and can provide you with relevant information or make changes.
If you want to know exactly what data is stored and processed by social media providers and how to object to data processing, you should carefully read the respective privacy policy of the company. If you have questions about data storage and processing or want to assert corresponding rights, we recommend contacting the provider directly.
Duration of data processing
We will inform you about the duration of data processing below if we have additional information. For example, Facebook stores data until it is no longer needed for its purpose. Customer data matched with user data is deleted within two days. Generally, we process personal data only as long as necessary for providing our services and products. If, as in the case of accounting, legal regulations require it, this storage period may be exceeded.
Right to object
You also have the right and the option to revoke your consent to the use of cookies or third-party elements such as embedded social media elements. This can be done either through our cookie management tool or other opt-out functions. For example, you can prevent the collection of data through cookies by managing, disabling, or deleting cookies in your browser.
As social media tools may use cookies, we also recommend reading our general cookie privacy policy. To find out exactly what data is stored and processed about you, you should read the privacy policies of the respective tools.
Legal basis
If you have consented to the processing and storage of data through embedded social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) lit. a GDPR). Generally, your data is also processed based on our legitimate interests (Art. 6 (1) lit. f GDPR) in quick and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also use cookies in your browser to store data. Therefore, we recommend reading our cookie privacy text carefully and reviewing the privacy policy or cookie policies of the respective service provider.
Information about specific social media platforms can be found – if available – in the following sections.
Instagram Privacy Policy
Instagram Privacy Policy Summary 👥 Concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as user behavior data, information about your device, and your IP address. For more details, see the privacy policy below. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal bases: Art. 6 (1) lit. a GDPR (Consent), Art. 6 (1) lit. f GDPR (Legitimate interests)
What is Instagram?
We have integrated features from Instagram on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Since 2012, Instagram has been a subsidiary of Meta Platforms Inc. and is part of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos, or videos from Instagram directly on our website. When you visit pages of our website that have integrated Instagram functions, data is transmitted to Instagram, stored, and processed. Instagram uses the same systems and technologies as Facebook. Thus, your data is processed across all Facebook companies.
The following provides a closer look at why Instagram collects data, the types of data collected, and how you can largely control data processing. Since Instagram is a subsidiary of Meta Platforms Inc., we obtain our information from both Instagram policies and Meta's privacy policies.
Instagram is one of the most well-known social media networks worldwide. Instagram combines the advantages of a blog with the benefits of audiovisual platforms like YouTube or Vimeo. On "Insta," as many users colloquially call the platform, you can upload photos and short videos, edit them with various filters, and share them on other social networks. And if you don't want to be active yourself, you can simply follow other interesting users.
Why do we use Instagram on our website?
Instagram has skyrocketed in popularity in recent years, making it one of the most visited and appreciated platforms. Especially in our industry, Instagram is suitable because the platform is primarily known for beautiful and interesting images. Therefore, we are naturally present on Instagram and want to showcase our content beyond our website accordingly. The collected data can also be used for advertising purposes so that we can show ads to people who are genuinely interested in our services or products on Facebook. Instagram uses the collected data for measurement and analysis purposes. We receive aggregated statistics to gain more insight into your wishes and interests. It is important to mention that these reports do not identify you personally.
What data does Instagram store?
When you encounter one of our pages that have integrated Instagram features (such as Instagram images or plugins), your browser automatically connects to Instagram servers. Data is sent, stored, and processed by Instagram, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, ads you see, and how you use our offering. Additionally, the date and time of your interaction with Instagram are stored. If you have an Instagram account and are logged in, Instagram stores more data about you.
Facebook distinguishes between customer data and event data. We assume that this is also the case with Instagram. Customer data includes, for example, name, address, phone number, and IP address. This customer data is only transmitted to Instagram after being "hashed," meaning a data record is transformed into a character string, encrypting the contact details. In addition, the aforementioned "event data" is also transmitted. Facebook – and consequently Instagram – understands event data to be data about your interactions with businesses. It can also be data about your device, your settings, your activities on Instagram (e.g., liking a post), or certain behavior patterns and characteristics.
How long and where is the data stored?
Instagram shares the data between its various Facebook companies. Most data is processed and stored on Facebook's servers in the United States. In your Instagram account settings, you can manage your data and adjust it according to your wishes. If you want to completely delete your data on Instagram, you will need to permanently delete your Instagram account.
In general, Instagram keeps your data for as long as it is necessary for the provision of its services or until you delete your Instagram account. Even if you delete your account, Instagram may retain some of your data and use it for its own purposes. Facebook differentiates between your own data and information stored in backup systems. The company states in its data policy that it deletes information that you no longer need for business, legal, or security purposes.
How can I delete my data or prevent data storage?
Instagram generally stores your data and uses it for advertising purposes. If you want to have your data on Instagram completely deleted or only want to delete specific data, you can delete your Instagram account. To delete your account, go to the settings of your Instagram account. There you will find the option "Delete account." If you click on this, Instagram will start the process of deleting your data; this may take up to 90 days. During this time, neither you nor other users will have access to the data. Content such as posts and pictures remain on Instagram even after your account has been deleted.
You can also control or restrict the processing of your data by using Instagram settings. To manage your data, such as information about which ads you see, through Instagram, you can adjust your ad settings. To manage your data across the entire Facebook company, you can use the special settings provided by Facebook.
Instagram is a part of Facebook Inc. and is included in the company's data policy. By clicking on this link, you will find detailed information about data processing on Instagram.
We hope we have provided you with the most important information about data processing by Instagram. Our goal is to be as transparent as possible about the technologies we use. If you have further questions, you can contact us using the contact details provided in the imprint.
Source: Sample privacy policy for social media integration on a website. Note that this is a general template and may not cover specific legal requirements in your jurisdiction. Consult with legal professionals to ensure compliance with local laws.
Twitter Privacy Policy Summary 👥 Data Subjects: Website visitors 🤝 Purpose: Optimization of our service performance 📓 Processed Data: Data such as user behavior data, information about your device, and your IP address. For more details, please refer to the privacy policy below. 📅 Storage Duration: Twitter deletes data collected from other websites after a maximum of 30 days ⚖️ Legal Basis: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests)
What is Twitter?
We have integrated features from Twitter on our website, such as embedded tweets, timelines, buttons, or hashtags. Twitter is a short message service and social media platform operated by Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
To our knowledge, the mere integration of Twitter functions does not transfer personal data or data about your web activities to Twitter in the European Economic Area and Switzerland. Only when you interact with Twitter functions, such as clicking a button, can data be sent to Twitter, stored, and processed. We have no influence on this data processing and assume no responsibility. In this privacy policy, we aim to provide an overview of the data Twitter stores, what Twitter does with this data, and how you can protect yourself from data transmission.
Why do we use Twitter on our website?
Like many other websites and businesses, we aim to offer our services and communicate with our customers through various channels. Twitter, in particular, has become a useful "small" messaging service for us. We frequently tweet or retweet exciting, funny, or interesting content. We understand that you cannot follow every channel separately, as you have other things to do. Therefore, we have integrated Twitter features on our website to strengthen our service and user-friendliness.
What data does Twitter store?
On some of our subpages, you will find integrated Twitter features. When you interact with Twitter content, such as clicking a button, Twitter can collect and store data, even if you do not have a Twitter account. Twitter refers to this data as "log data," which includes demographic data, browser cookie IDs, your smartphone's ID, hashed email addresses, and information about the pages you visited on Twitter and your actions. Twitter stores more data if you have a Twitter account and are logged in, usually through cookies. Cookies are small text files that are typically set in your browser and transmit various information to Twitter.
Here are some cookies used in our test:
Name: personalization_id Value: "v1_cSJIsogU51SeE111947275" Purpose: This cookie stores information about how you use the website and how you may have come to Twitter through advertising. Expiration: after 2 years
Name: lang Value: de Purpose: This cookie stores your preset or preferred language. Expiration: after the session ends
Name: guest_id Value: 111947275v1%3A157132626 Purpose: This cookie is set to identify you as a guest. Expiration: after 2 years
Name: fm Value: 0 Purpose: Unfortunately, we could not determine the purpose of this cookie. Expiration: after the session ends
Name: external_referer Value: 1119472752beTA0sf5lkMrlGt Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter. Expiration: after 6 days
Name: eu_cn Value: 1 Purpose: This cookie stores user activity and serves various advertising purposes for Twitter. Expiration: after one year
Name: ct0 Value: c1179f07163a365d2ed7aad84c99d966 Purpose: Unfortunately, we have no information about the purpose of this cookie. Expiration: after 6 hours
Name: _twitter_sess Value: 53D%253D–dd0248111947275- Purpose: This cookie allows you to use features within the Twitter website. Expiration: after the session ends
Note: Twitter also collaborates with third parties. Therefore, during our test, we also identified the three Google Analytics cookies _ga, _gat, _gid.
Twitter uses the collected data to better understand user behavior and improve its services and advertising offers. The data also serves internal security measures.
How long and where are the data stored?
When Twitter collects data from other websites, it is deleted, aggregated, or otherwise obscured after a maximum of 30 days. Twitter's servers are located in various data centers in the United States. Therefore, it is assumed that the collected data is gathered and stored in America. According to our research, we could not definitively determine whether Twitter also has its own servers in Europe. In general, Twitter can store the collected data until it is no longer useful to the company, you delete the data, or there is a legal retention period.
How can I delete my data or prevent data storage?
Twitter emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter naturally also stores data from you.
If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy." Here you can manage data processing individually.
If you do not have a Twitter account, you can go to twitter.com and click on "Customization." Under "Customization and Data," you can manage your collected data.
Most data is stored through cookies, as mentioned above, and you can manage, disable, or delete them in your browser. Please note that you can only "edit" the cookies in the browser you choose. That means if you use a different browser in the future, you will need to manage your cookies there again according to your preferences. Under the "Cookies" section, you will find the corresponding links to the instructions of the most popular browsers.
You can also manage your browser to inform you about each individual cookie. Then you can always decide individually whether to allow a cookie or not.
Twitter also uses the data for personalized advertising both within and outside of Twitter. In the settings, you can turn off personalized advertising under "Customization and Data." If you use Twitter on a browser, you can deactivate personalized advertising at https://optout.aboutads.info/?c=2&lang=EN.
Legal basis
If you have consented to the processing and storage of data by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. We use integrated social media elements only if you have given consent. Most social media platforms also use cookies in your browser to store data. Therefore, we recommend reading our privacy text about cookies carefully and reviewing the privacy policy or cookie policies of the respective service provider.
Twitter processes data from you, among others, in the USA. We point out that, in the view of the European Court of Justice, there is currently no adequate level of protection for
the processing of data in the USA according to EU standards. Therefore, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly without any legal remedy.
For more information about data processing by Twitter, please refer to Twitter's privacy policy: https://twitter.com/en/privacy.
As of: January 14, 2024
This is a general overview of Twitter's data processing activities based on the information available at the time. The actual privacy policy of Twitter may differ, and it is recommended to review Twitter's official privacy policy for the most accurate and up-to-date information.
Payment Service Provider Privacy Policy Summary 👥 Data Subjects: Visitors to the Website 🤝 Purpose: Facilitating and optimizing the payment process on our website 📓 Processed Data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address, and contract data For more details, refer to the privacy policy of the respective payment service provider tool used. 📅 Storage Duration: Depends on the payment service provider used ⚖️ Legal Basis: Art. 6 para. 1 lit. b GDPR (fulfillment of a contract)
What is a Payment Service Provider?
We use online payment systems on our website that enable a secure and smooth payment process for both us and you. This involves the transmission, storage, and processing of personal data to the respective payment service provider. Payment service providers are online payment systems that allow you to place orders through online banking. The payment processing is carried out by the selected payment service provider, and we receive information about the completed payment. Users with an active online banking account with PIN and TAN can use this method, and most banks accept such payment methods.
Why do we use Payment Service Providers on our website?
We aim to provide the best possible service through our website and integrated online shop, ensuring that you feel comfortable and can make use of our offerings. We understand that time is valuable, especially for payment transactions, which need to be quick and smooth. For these reasons, we offer various payment service providers, allowing you to choose your preferred option for payment.
Which data is processed?
The specific data processed depends on the respective payment service provider, but generally includes information such as name, address, and bank details (account number, credit card number, passwords, TANs). These are necessary for conducting a transaction. Additionally, contract data and user data, such as when you visit our website, your interests, or the subpages you click on, may also be stored. Most payment service providers also store your IP address and information about your computer.
The data is usually stored and processed on the servers of the payment service providers. As website operators, we do not receive this data; we are only informed about the success or failure of the payment. For identity and credit checks, payment service providers may transmit data to the relevant authorities. The terms and privacy policies of the respective providers apply to all payment transactions, so it is advisable to review their terms and conditions and privacy policies. You always have the right to request the deletion or correction of your data. Please contact the respective service provider regarding your rights (right of withdrawal, right to information, and right to be informed).
Duration of Data Processing
Information about the duration of data processing will be provided below if additional information is available. In general, we process personal data only as long as it is strictly necessary for providing our services and products. If, for example, legal requirements demand it, the storage period may be extended. For accounting purposes, we may retain documents related to a contract, such as invoices, contracts, and bank statements, for 10 years (§ 147 AO), and other relevant business records for 6 years (§ 247 HGB) after they occur.
Right to Object
You always have the right to information, correction, and deletion of your personal data. For questions, you can also contact the responsible person of the respective payment service provider. Contact details can be found either in our specific privacy policy or on the website of the corresponding payment service provider.
You can delete, disable, or manage cookies used by payment service providers for their functions in your browser. However, please note that this may result in the payment process no longer functioning.
Legal Basis
We offer alternative payment service providers for the processing of contractual or legal relationships (Art. 6 para. 1 lit. b GDPR) alongside traditional banks/credit institutions. The specific data processing and storage details are provided in the privacy policies of individual payment service providers (such as Amazon Payments, Apple Pay, or Discover). For questions regarding data protection, you can always contact the responsible parties.
Information about specific payment service providers is provided, if available, in the following sections.
PayPal Privacy Policy
We use the online payment service PayPal on our website. The service provider is the American company PayPal Inc. For the European region, responsibility lies with PayPal Europe (S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg).
PayPal processes data from you, including in the USA. We would like to inform you that, according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks to the legality and security of data processing.
As the basis for processing data for recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, especially in the USA) or the transfer of data to them, PayPal uses so-called Standard Contractual Clauses (= Art. 46. para. 2 and 3 GDPR).
You can find more information in PayPal's privacy policy at: https://www.paypal.com/us/webapps/mpp/ua/privacy-full
Stripe Privacy Policy
We use the payment service provider Stripe on our website. The provider is Stripe, Inc., 510 Townsend Place, San Francisco, CA 94103, USA.
Stripe allows us to accept various payment methods through their platform. Data processed by Stripe includes your IP address, your name, address, email address, phone number, and your payment data. This data is processed in the USA and is stored on Stripe's servers.
For more information on data processing by Stripe, please refer to the privacy policy of the service provider: https://stripe.com/privacy
Adobe Fonts Privacy Policy
We use Adobe Fonts to enhance the visual appeal of our website. Adobe Fonts is a service of Adobe Systems Software Ireland Limited (4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland).
When you visit our website, your browser loads the required fonts directly from Adobe Fonts. This process involves your IP address being transmitted to Adobe Fonts. Adobe Fonts also collects various information related to font usage.
For more information on data processing by Adobe Fonts, please refer to the privacy policy of the service provider: https://www.adobe.com/privacy/policies/adobe-fonts.html
Google Custom Search Privacy Policy
We use Google Custom Search on our website to enhance your experience when searching for specific content. Google Custom Search is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
When you use the search function on our website, your search queries are transmitted to Google. This may involve the processing of personal data, such as your IP address and search terms.
For more information on data processing by Google Custom Search, please refer to the privacy policy of the service provider: https://policies.google.com/privacy?hl=en-US
Please note that the privacy policies of these service providers are regularly updated, and it is advisable to review them periodically.