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mjf sustainability 

Branding & Webdesign


Developing a new brand design is always an exciting journey and the branding for mjf sustainability consulting was no exception! Mariella quickly realised that she wanted to stand out from her competition in the sustainability industry and not go down the route of restrained greens and sweet imagery. The fresh red and blue colours not only set her apart from her industry, but also support her in her hero story: Mariella supports companies on their way to more sustainability and supports them not only professionally, but also with a clear vision and personal contact. 

True to her motto: #differentismore



The branding concept is complemented by illustrations that are also used repeatedly on the website and continue the look and feel of the logo. . 




The simple basic design is broken up by various dynamic elements such as animation and video material. The illustrative photos, apart from the portraits, were all taken by Mariella herself or her husband, making the website personal without losing any of its professionalism.

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